This brief examines how communities of color responded to market conditions during the first half of 2020. While the COVID-19 pandemic and the associated market volatility have far-reaching consequences for many Americans, research indicates that there may be differential effects among African-American and Hispanic/Latino communities. In the wake of extreme market volatility brought on by the pandemic in the first part of 2020, optimism about investing and belief in the resilience of the stock market remained high, with one in five Americans indicating an increased interest in investing.Īfrican-American and Hispanic/Latino Responses to Pandemic-Related Volatility in the Stock Market The Impact of Pandemic-Related Volatility on Stock Market Expectations and Participation This study from the FINRA Foundation and NORC at the University of Chicago examines the diversity, investing goals, behaviors, information sources and knowledge of these new investment account openers. We help you visualise the future through the eyes of your consumers, with unrivalled insight into the way theyll. Market research data, like how many people in your target market would. This type of research can give your business a deeper understanding of consumer behavior including both personal consumer preferences and market trends. marketing, product, communications) to research and communicate trends in consumer. Understand consumer behaviour and lifestyles. Consumer or customer insights are the understanding and interpretation of customer data, behaviors, and feedback into conclusions that can be used to. Consumer insights look at the wants and needs of your target market to explain why the market behaves the way it does. flocked to the markets using taxable investment accounts. You will work closely with other insights functions across Meta (e.g. Investing 2020: New Accounts and the People Who Opened Themĭuring 2020, as the COVID-19 virus spread worldwide, retail investors in the U.S. This study from the FINRA Foundation and NORC at the University of Chicago suggests that investing jargon commonly used in assessments can hide what female, African American, and Hispanic/Latino consumers really know about investing. When testing investing knowledge, language matters. The study also looks closely at demographic differences related to investors’ environmental, social and governance considerations. In this study, the FINRA Foundation and NORC at the University of Chicago examine retail investors’ understanding and approaches to ESG investing, including their familiarity with ESG, the importance they assign to the different components of ESG (especially relative to financial considerations) and their investing behaviors. Investors Say They Can Change The World, If They Only Knew How: Six Things To Know About ESG and Retail Investors
CONSUMER INSIGHTS SERIES
The series explores trends and circumstances affecting the way Americans manage and invest their money. And instead of leveraging a massive volume of data from multiple sources, our customer insight experts-consultants who bring strong business acumen to every project-prioritize the data that will best solve the problems at hand.Consumer Insights on Money and Investing is a research collaboration between the FINRA Foundation and NORC at the University of Chicago. Whereas the typical approach to capturing customer insights includes research disconnected from strategy, as well as analysis that attempts to answer a given question, we carefully integrate research into broader strategic decision making and inform the most important executive-level questions. We are the engine behind BCG’s innovative customer-centric programs, powering our partnerships with clients in areas such as marketing, sales, and pricing. BCG’s Center for Customer Insight team is experienced in BCG’s unique hypothesis-driven approach to converting insights into action. How BCG Turns Customer Insight into Sustainable AdvantageīCG research shows that 80% of companies have only the most basic customer insight tools and capabilities, and they underuse what little they have. At a basic level, businesses need insights and marketing research to identify consumer sentiment, interests, and behavior specifically, how and why they carry. B2B and B2C companies in industries from health care to energy can unlock dramatic growth through this data and achieve larger business goals. And despite the common misconception, customer insight programs are not just for consumer-focused organizations. More importantly, most companies find it challenging to interpret insights and distill them into actionable and business-relevant imperatives. More than 75% of CEOs, presidents, and chief operating officers believe customer insight is critical to accelerating growth, but very few companies use-or even have-all the customer information available before making major decisions. Technology, Media, and Telecommunications.
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